A recent story in ALTA's Title News highlighted some habitual terms we use when talking about our industry.

The article went further, using consumer research, to show how these habits get in the way of clear communication and it offered some helpful alternatives.

I am posting the link here because  I think we can do better when speaking to legislators and their staff, as well as the DFS and the Governor's staff.

http://www.alta.org/news/news.cfm?newsID=31802&eID=0

Save the jargon for when we are speaking to each other. Otherwise, use plain English.